My background in SEO
My career in SEO spans over 15 years, most of which has been agency-side where I gained vast experience working with small and large eCommerce brands across DIY and homeware, luxury and high street fashion, travel, jewellery, medical and publishing.
I held a leadership position in one of the UK’s largest SEO agencies, where I led and mentored a team of consultants to assist the KingFisher Group in their digital transformation. I led the SEO strategy for brands such as Screwfix and B&Q and significantly grew organic traffic YoY with scalable and sustainable SEO best practices.
I also worked with other FTSE 100/250 brands such as Marks and Spencer, Johnson & Johnson, British Airways and uSwitch with projects covering platform migrations, international SEO, faceted navigation, content marketing and technical SEO.
I currently head up the SEO department at Dunelm.
My other interests
I’m a keen amateur photographer and have had my work printed in The London Barbican Guide, featuring a photo taken from my brutalist architecture collection.
If I have time after playing with my two children, I enjoy listening to & mixing vinyl on my turntables.
I also care about the environment and am a big advocate of upcycling (particularly furniture) to reduce unnecessary waste. Why buy new when you can upcycle?
In October 2020 I presented at the first-ever virtual BrightonSEO conference. Access my slide deck here: “What I learned analysing thousands of robots.txt files“
I built my own SEO tool because I wasn’t satisfied with the other free tools available. Learn more about Robots Exclusion Checker Chrome extension, which is used daily by thousands of professionals.
Read my Technical SEO article posted on Search Engine Land:
Case Study: JavaScript Blocking Google’s view of hreflang
