SEO Case Study

A look at how I helped Davy’s increase their online visibility

The client

Davy’s Wine Merchants (Est. 1870) with over 25 wine bars and shops across London. Wine bars and restaurants can be booked online for private dining or functions.

The objective

To increase online visibility through organic search and drive more qualified traffic and increase online bookings.

My approach

I performed an initial SEO audit of on-page and off-page factors. Once I had a clear understanding of the problem areas and opportunities I prioritised changes by impact and ease of implementation.

A 100% increase in organic traffic in 5 months

An immediate increase in organic sessions can be seen straight after SEO improvements were made to the site

Davy Wine SEO Case Study 1

The results

Before work commenced, it was clear that organic performance was on a downward trajectory. It was important that the reason for this was identified and proactive optimisation could improve overall performance.

Work started in late July 2016. Almost immediately there were signs of a positive impact to changes made on the website.

There has been incremental growth in each of the following months since SEO started. November’s data reflects over 100% YoY increase in organic sessions and online bookings have seen incremental growth in-line with organic visits.

How this was achieved

The core areas I focussed on during the early months of the project were:

  • Optimising bar location pages to include geographic information
  • Implementing schema markup to help provide search engines with additional information
  • Incorporating popular keywords in page titles, headings and within content
  • Reclaiming lost link authority by redirecting old 404 pages
Davy's website thumbnail

Contact me to learn how I can help your business

Davy Wine SEO Case Study 2