Before work commenced, it was clear that organic performance was on a downward trajectory. It was important that the reason for this was identified and proactive optimisation could improve overall performance.
Work started in late July 2016. Almost immediately there were signs of a positive impact to changes made on the website.
There has been incremental growth in each of the following months since SEO started. November’s data reflects over 100% YoY increase in organic sessions and online bookings have seen incremental growth in-line with organic visits.