My SEO career has spanned both agency and in-house over a 20-year period

Starting out in website design, to full service digital marketing and then specialising in SEO.

Sam Gipson SEO Consultant

Professional background

My career in SEO spans over 20 years, most of which has been agency-side where I gained vast experience working with small and large eCommerce brands across DIY and homewares, luxury and high street fashion, travel, jewellery, medical and publishing.

I held a leadership position in one of the UK’s largest SEO agencies, where I led and mentored a team of consultants to assist the KingFisher Group in their digital transformation. I led the SEO strategy for brands such as Screwfix and B&Q and significantly grew organic traffic YoY with scalable and sustainable SEO best practices.

I also worked with other FTSE 100/250 brands such as Marks and Spencer, Johnson & Johnson, British Airways and uSwitch with projects covering platform migrations, international SEO,  faceted navigation, content marketing and technical SEO.

I currently head up the SEO department at Dunelm.

Conference speaking

In September 2023 I kicked off the very first Ecommerce Marketing Show fringe event at Brighton SEO – Europe biggest SEO conference.  My talk entitled “The Power of Ecommerce Filters: A Dunelm Case Study” will be available to watch online at the end of 2024.

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In October 2020 I presented at the first-ever virtual BrightonSEO conference. Access my slide deck here: “What I learned analysing thousands of robots.txt files“.

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SEO resources

I built a Google Chrome extension, to solve a few common issues when investigating crawling and indexation issues on websites. Learn more about Robots Exclusion Checker Chrome extension, which is used daily by thousands of professionals.

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Read my Technical SEO article posted on Search Engine Land: Case Study: JavaScript Blocking Google’s view of HREFLANG.

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