For the past 15 years, I’ve worked with a huge variety of businesses across multiple sectors, helping them grow their business through effective Search Engine Optimisation.
“With his comprehensive understanding of SEO, Sam has helped us implement change on a huge scale and we’ve seen significant growth in our organic traffic while working together. From stakeholder management to the finest details of technical SEO, Sam has been an invaluable extension of our in-house team.”
Sam Purdie, Senior Merchandiser, B&Q
“Can’t recommend Sam enough during the time he has worked with us on our international projects. His knowledge of technical and onsite SEO has been proven through tangible results and improved site performance. If you need an SEO expert then Sam is that person.”
Nicholas Clemas, Screwfix
“SEO is something you cannot ignore in any business and Sam’s credentials are impeccable; he is the best SEO expert I have worked with (and I have worked with many) and I have no hesitation in recommending him to any prospective client as he delivers supreme and measurable results.”
Stewart Adamson, Elsevier
2020 will always be remembered as the year of Covid-19 and the toll it took on our physical, social and economic health. Many retail businesses found themselves having to close their physical premises for weeks, if not months on end.
The importance of having a website and a clear online marketing strategy is more important now than ever before, especially at the start of 2021 where there are still many challenges ahead.
Internet usage is at an all-time high, with many customers who would have previously browsed their local high street or retail park now turning to shopping online. Covid-19 has forced many to learn and use technology in a way they hadn’t previously. Online search demand has grown considerably throughout 2020 and the data suggests this is set to continue through 2021.
Google is the number 1 search engine in the UK with the lions share of the market. The challenging thing about competing on Google is that you have potentially many more competitors that are all vying for the number 1 spot. A good SEO Consultant will be able to assess your online competitors and benchmark you against them to determine the right strategy to outrank them in search results.
Are you a medium to large Essex business with a website that could be working a lot harder for you? I specialise Ecommerce (retail) SEO and have a proven track record in delivering great YoY growth.
What is SEO?
Search Engine Optimisation (SEO) is simply ensuring that Google and other search engines can access your website and discover information that helps them understand your Essex business.
SEO is generally split into two parts; on-page SEO and off-page SEO.
On-Page SEO: The way your website is built and structured is critical in ensuring Search Engines have total access to all content and aren’t hindered in any way. For example, Google can have difficulties in accessing content within JavaScript. Some websites have little to no content and as a result, Search Engine’s struggle to understand what you offer or what you sell. Understanding what your potential customers are searching for online and creating content to accurately answer those queries is key in attracting relevant visits to your website.
Off-page SEO: Refers to factors that impact Google’s algorithm that aren’t part of your website, such as links to your website or business citations across relevant business directories. Links are still essential in boosting the popularity of your website, but you need to ensure the right type of links, as the wrong type can negatively affect your performance.
Does my Essex business need SEO?
If you have a website that you’d like to be visible within Search Engines, whether that be existing customers or new customers that are looking for your product or services, then SEO is critical to your business. Search Engine Optimisation (SEO) helps Google and other Search Engines (such as Bing and Yahoo) access everything they need to, in order to understand your business.
Try this: Search for your company name or brand name in Google. Can you find your website easily? Are you in the number 1 position or can you see your main competitors? Do you see any inaccurate information about your company or brand? If you have a company Twitter account or Instagram account, do you see them listed on page 1?
Next: try searching Google for generic queries that describe your product or service. Does your website appear on Page 1 of Google? If not, then SEO can help boost the performance of your website in order to appear for commonly searched keywords and phrases, which in turn will drive business through your website.
If you’ve answered “No” to any of the questions above then work is needed to improve your search engine visibility. At the very least you should be ranking well for your brand name so that your customers can easily find you.
Do you only work with Essex and London based businesses?
I’m Essex born and raised and found myself frequently in London for work, so it’s always made sense I focus my efforts on these specific regions. However, Covid-19 has meant more online meetings through Zoom & Microsoft Teams and I can’t imagine a return to what was once a normal way of working.
Digital marketing has no bounds, so I’m open to working with any UK based business and will hold regular meetings and catch-ups virtually.
Are there any sectors you won’t work in?
Yes, there are a number of sectors that I’ve always refused to work in since my early SEO career. I will not work with businesses in the following sectors: adult, gambling, gaming, defence, payday loan or any businesses that have questionable ethics.
