2020 will always be remembered as the year of Covid-19 and the toll it took on our physical, social and economic health. Many retail businesses found themselves having to close their physical premises for weeks, if not months on end.
The importance of having a website and a clear online marketing strategy is more important now than ever before, especially at the start of 2021 where there are still many challenges ahead.
Internet usage is at an all-time high, with many customers who would have previously browsed their local high street or retail park now turning to shopping online. Covid-19 has forced many to learn and use technology in a way they hadn’t previously. Online search demand has grown considerably throughout 2020 and the data suggests this is set to continue through 2021.
Google is the number 1 search engine in the UK with the lions share of the market. The challenging thing about competing on Google is that you have potentially many more competitors that are all vying for the number 1 spot. A good SEO Consultant will be able to assess your online competitors and benchmark you against them to determine the right strategy to outrank them in search results.
Are you a medium to large Essex business with a website that could be working a lot harder for you? I specialise Ecommerce (retail) SEO and have a proven track record in delivering great YoY growth.