If you have a website that you’d like to be visible within Search Engines, whether that be existing customers or new customers that are looking for your product or services, then SEO is critical to your business. Search Engine Optimisation (SEO) helps Google and other Search Engines (such as Bing and Yahoo) access everything they need to, in order to understand your business.
Try this: Search for your company name or brand name in Google. Can you find your website easily? Are you in the number 1 position or can you see your main competitors? Do you see any inaccurate information about your company or brand? If you have a company Twitter account or Instagram account, do you see them listed on page 1?
Next: try searching Google for generic queries that describe your product or service. Does your website appear on Page 1 of Google? If not, then SEO can help boost the performance of your website in order to appear for commonly searched keywords and phrases, which in turn will drive business through your website.
If you’ve answered “No” to any of the questions above then work is needed to improve your search engine visibility. At the very least you should be ranking well for your brand name so that your customers can easily find you.