Gipson Sam

Sam Gipson

Digital Marketing Consultant

Name:Sam Gipson
Address:Chelmsford, Essex

With over 10 years agency and client side experience, across a variety of online marketing channels, I have the ability to make sound business recommendations for sustained online growth. With a strong background in search engine optimisation and pay-per-click, I can recommend a clear strategy to help your business gain more exposure online and drive new business.

If you'd like to improve your website's performance in the search engines, I am taking on local Chelmsford clients on a freelance basis. Having worked in an agency environment for the past 7 years I can bring a wealth of knowledge and experience to the table but with a tailored and personal approach, without the agency price tag.

EMEALA User Acquisition Manager, Reed Elsevier

2015 05.
Dario Salvatori
EMEALA User Acquisition Manager, Reed Elsevier

I’ve had the privilege of working with Sam for more than 3 years when responsible for the EMEALA digital marketing and SEO operations for our health-science web shops. During his work with Elsevier Sam has show an excellent knowledge of technical & strategic SEO applied to web shop platforms, ranging from ATG to Magento and beyond. He supported the various BUs and worked alongside them to increase the overall SEO value of our shops by a meticulous approach toward onsite optimisation. He has also been pivotal to 2 major platforms transitions.

Head of SEO, Mode Digital

2015 06.
Rob Kerry
Head of SEO, Mode Digital

Sam’s dedication and enthusiasm to his work is limitless and inspiring. He is a born leader and mentor, with the natural ability to unite and educate his team. Whilst working together at Ayima, Sam managed major international brand accounts, meeting and surpassing the client’s expectations.

Search Director, Ayima

2015 06.
Ian Pereira
Search Director, Ayima

Sam has executed the SEO strategy for some of the UK’s leading brands and one of his key strengths lies with his ability to communicate highly technical issues to any layer of management. Having worked closely together over the past 3 years, Sam’s proven to be both highly analytical and a thought-leader within Ayima.

Digital Director, Centigrade

2014 05.
Robin Moore
Digital Director, Centigrade

Sam has a solid, broad knowledge of online marketing as well as in-depth experience of search engine marketing (both paid and organic). I got to appreciate Sam’s breadth of knowledge when we worked on projects together at Coast Digital – we would examine the structure of eCommerce websites and also larger, corporate websites. Sam was not only skilled at assisting/challenging me in the websites’ overall user experience, but also in ensuring the sites (and sub-pages) were structured to maintain maximum SEO benefit. I hold Sam’s knowledge of search marketing in high-regard … we still catch-up on (+ debate!) the subject frequently.

Product Marketing Manager, Google

2011 07.
Ashley Fletcher
Product Marketing Manager, Google

Sam consistently delivered a high service to all his online marketing clients at Coast Digital. Sam’s best practice approach to both SEO & PPC meant all campaigns were managed closely with regular optimisation to improve results further. With a good sense of humour to match Sam was a pleasure to work with.

VP of SEO, Forward 3D

2014 02.
Carl Hendy
VP of SEO, Forward 3D

What I admire about Sam is that he’s always on top of the latest changes, but with a great foundation of knowledge and experience that means he is not swept along by the latest trends or industry buzzwords. Sam regularly demonstrated his strategic and technical competence when we worked together at Ayima, where he led the SEO on some of the leading brands in the UK.


2015 - present

Ayima Ltd

Search Director
2011 - 2015

Ayima Ltd

Senior SEO Consultant

Ayima are a dedicated SEO agency, specialising in data-driven corporate SEO. I lead a team of SEO consultants, managing campaigns for a range of FTSE 100 companies.

I’m responsible for the training and development of the consultants in my team, as well as ensuring we reach our online marketing KPIs and ROI, inline with yearly forecasts.

2007 - 2011

Coast Digital Ltd

Senior Online Marketing Executive

I joined Coast Digital as a Search Marketing Specialist and worked with a number of B2B and B2C clients, delivering highly successful online marketing campaigns.

I was promoted to a senior position to lead and manage an online marketing team, specialising in search engine optimisation and pay per click.

2003 - 2007

ClearSprings Management Ltd

Web Design & Marketing

I managed the web design and online marketing strategy for ClearSprings Management Ltd – a property management company with over 250 employees nationwide.

My main objective was to promote the network of ClearSprings websites and make sure they were highly visible in the search engines. I reported directly to the Financial Director and provided him with traffic reports and conversion statistics.

Contact info
AddressChelmsford, Essex

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